Version 1.0 — effective 25 August 2026.
This Acceptable Use Policy (the “AUP”) is referred to in Section 7.1 of the Terms and Conditions (the “Terms”) and forms an integral part of them. Capitalised terms not defined here have the meaning given to them in Section 3 of the Terms.
The AUP applies to everything you do on the Platform: what you submit as User Input, what you upload as User Content, what you generate as AI Output, what you publish to the community, and what you distribute off-Platform after generating it here.
1. The short version
Do not use OpenClips to make, upload or publish anything illegal, anything that depicts a real person without their consent, anything sexual involving minors, or anything that impersonates, defames or defrauds. Do not strip the AI-generated markings off what you make. Everything below is the detail.
2. General prohibitions
You shall not, and shall not permit any third party to, use the Services to:
- violate any applicable law, regulation or third-party right;
- infringe any intellectual-property right, right of publicity, right of personality, trade-secret right or contractual right;
- create, store, publish or distribute Content that is illegal, defamatory, obscene, pornographic (including any sexual or sexually-suggestive Content involving real or apparent minors), harassing, threatening, abusive or fraudulent;
- impersonate any person or entity, including any of our employees, or misrepresent your affiliation;
- interfere with, disrupt or circumvent the security, integrity or performance of the Services;
- send unsolicited commercial communications in violation of applicable law (including the EU ePrivacy Directive 2002/58/EC, the U.S. CAN-SPAM Act 15 U.S.C. § 7701 et seq., the U.S. TCPA 47 U.S.C. § 227, or UAE TDRA Federal regulations);
- reverse-engineer, decompile, disassemble or attempt to derive the source code, model weights or training data of the Platform, except to the extent expressly permitted by Article 6 Directive 2009/24/EC or by other mandatory law;
- use any robot, scraper, spider or other automated means to access the Platform other than through documented APIs and within published rate limits;
- make the Services available to a competitor for benchmarking or competitive purposes.
3. Child sexual abuse material
The generation, upload, storage, request or distribution of child sexual abuse material, or of any sexual or sexually-suggestive content involving a real or apparent minor, results in immediate and permanent termination of the Account without notice, preservation of the relevant evidence, and reporting to the competent authorities. There is no warning step and no appeal on a first instance.
4. AI-specific prohibited uses
You shall not use the Services to deploy, develop or assist in the deployment of any artificial-intelligence system or output that constitutes a prohibited practice under Article 5 of Regulation (EU) 2024/1689 (the “EU AI Act”). In particular, you shall not use the Services to:
- deploy subliminal, manipulative or deceptive techniques designed to materially distort behaviour and cause significant harm (Article 5(1)(a));
- exploit vulnerabilities of any natural person or specific group due to age, disability, social or economic situation (Article 5(1)(b));
- operate social-scoring systems leading to detrimental treatment in social contexts unrelated to those for which the data was originally generated (Article 5(1)(c));
- conduct individual criminal-risk assessments based solely on profiling or personality traits (Article 5(1)(d));
- create or expand facial-recognition databases through untargeted scraping (Article 5(1)(e));
- deploy emotion-recognition systems in workplaces or educational institutions outside narrow medical or safety exceptions (Article 5(1)(f));
- conduct biometric categorisation of natural persons to deduce or infer race, political opinions, trade-union membership, religious or philosophical beliefs, sex life or sexual orientation (Article 5(1)(g));
- conduct real-time remote biometric identification in publicly accessible spaces for law-enforcement purposes (Article 5(1)(h)).
5. Synthetic content, likenesses and political advertising
You shall not use the Services to:
- generate non-consensual intimate imagery of any natural person;
- create deepfake depictions of any identifiable natural person without that person’s prior, freely given, specific, informed and verifiable written consent and, where required, evidence of compliance with applicable rights-of-publicity laws including but not limited to the Tennessee ELVIS Act of 2024, California Civil Code §§ 3344 and 3344.1, California AB 2602 and AB 1836, and Illinois BIPA (740 ILCS 14);
- generate political advertising in violation of Regulation (EU) 2024/900 on the transparency and targeting of political advertising; the U.S. Federal Election Campaign Act and FEC regulations; or analogous national regimes;
- microtarget political advertising on the basis of special categories of personal data within the meaning of Article 9 GDPR, except where Article 5 of Regulation (EU) 2024/900 expressly permits it;
- generate AI Output that defames, disparages or makes false claims about any identifiable natural or legal person, product or service;
- generate AI Output that includes the registered trade marks, logos, slogans or brand identifiers of a third party except where you hold a valid licence or other legal basis to use them.
6. Endorsements and influencer-style content
Where AI Output features an AI Avatar or generated voice that resembles a human endorser, you shall ensure that the resulting communication does not falsely imply a real personal endorsement, and that any material connection between you and the persona depicted is disclosed in accordance with the FTC Endorsement Guides (16 C.F.R. Part 255), the UK CMA Hidden Ads guidance, the ASA Codes and equivalent rules in the relevant jurisdiction.
7. Stock Avatars
Stock Avatars are synthetic personas. You are responsible for the context in which you place one. You shall not caption, label, narrate, dub, edit or combine a Stock Avatar with any text, voice, name, brand or contextual signal that creates the false impression that the avatar represents, endorses or is the likeness of a specific identifiable natural person.
You may use Stock Avatars only for lawful commercial communications. You shall not use any Stock Avatar to:
- convey political opinions, party-political endorsements, campaign messages or election-related communications;
- convey statements regarding religious or spiritual matters in a manner reasonably likely to be offensive;
- communicate medical, financial, legal or similar professional advice as if from a qualified individual;
- promote tobacco, weapons, illegal drugs, gambling (where prohibited), prostitution, extreme political content or hateful speech;
- imply false personal sponsorship by, employment with, or membership in any organisation;
- create non-consensual intimate imagery, sexually explicit content, or content depicting any person in degrading, hateful or violent contexts;
- act contrary to any avatar-specific restriction displayed at the point of selection.
8. Custom Avatars and Custom Voice
Creating a Custom Avatar or Custom Voice of yourself requires the consents described in Section 9.3.1 of the Terms. Creating one of anybody else requires their documented written consent and right-of-publicity release, obtained before upload, as described in Section 9.3.2 of the Terms — and you must be able to produce that documentation within seven calendar days of our request.
You shall not use any Custom Avatar to:
- create non-consensual intimate imagery;
- depict any natural person — including yourself — committing a criminal act, in a sexual context, or in any other manner reasonably likely to defame or disparage that person;
- create the avatar of a third party without their evidenced written consent;
- create an avatar of a public figure to imply an endorsement, statement or position they have not given;
- create an avatar of a deceased person where applicable post-mortem rights of personality require additional or different consent;
- circumvent any prohibition in this AUP or any practice prohibited by Article 5 of the EU AI Act.
9. Provenance markings must stay on
We apply machine-readable Content Credentials (C2PA) to image, video and audio Output, and a visible “AI-generated” disclosure to Output that constitutes a deep fake within the meaning of Article 3(60) of the EU AI Act.
You shall not remove, alter, obscure or circumvent any of those markings, before, during or after distribution, and you shall retain them in any downstream redistribution. Doing so is a material breach of the Terms and may expose you to administrative fines under Article 99(4) of the EU AI Act.
10. What you upload
You are responsible for holding all rights, licences and consents necessary for every asset you submit. Do not upload special categories of personal data within the meaning of Article 9 GDPR, biometric identifiers within the meaning of state biometric privacy laws, “sensitive personal information” within the meaning of the CCPA/CPRA, or data subject to specific protective regimes such as PHI under HIPAA or PCI cardholder data, unless we have signed a separate written agreement that expressly covers it.
11. What you publish to the community
Publishing is opt-in and per item. Everything in this AUP applies to Published Content, and you are additionally responsible for ensuring that you hold the rights to publish the item and that any identifiable natural person depicted has given the consents required by Section 9 of the Terms. Publishing also grants other Users a remix licence — see Section 18 of the Terms before you publish something you would not want remixed.
12. Enforcement
We may at any time, with or without prior notice, remove, block, disable or refuse to deploy any Content that in our reasonable opinion violates this AUP or the Terms, or that exposes us or any third party to legal, security or reputational risk. Depending on severity and history, we may: remove the individual item; unpublish it from the community; restrict a feature; suspend the Account; or terminate it.
We will notify you of the action taken and the reasons for it where required by Article 17 of Regulation (EU) 2022/2065 (the “DSA”) or by other applicable law, and will offer access to the internal complaint-handling system foreseen by Article 20 DSA where applicable. Enforcement decisions taken by automated classifier are subject to the human-review rights described in Section 13 of the Privacy Policy.
13. Reporting a violation
To report Content that breaches this AUP, or to submit a look-alike notice in respect of a Stock Avatar under Section 9.2 of the Terms, write to legal@openclips.ai with enough detail to let us locate the Content. Substantiated notices concerning non-consensual intimate imagery or the depiction of a person in a criminal context are actioned on an expedited basis.
14. Changes
We may update this AUP in accordance with Section 30 of the Terms. The version in force at any time is the version published at this URL.